It’s no secret that organic social media reach has been dwindling for years. Social media sites have devised algorithms that basically put your postings in a pool as little as 1% of your followers in order to promote a favorable user experience (and urge businesses to pay to play). If those people respond positively to your posts, they will be shared with a wider audience. Slowly but steadily, more people are becoming aware of it, but only if it is interesting.

Develop a multichannel social media plan that expresses your brand voice clearly, employs a combination of paid and organic methods, and delights your followers.

Here are seven strategies to help you generate shareable content that people will engage with and, as a result, increase your organic social media reach.

Emphasize on the most appropriate social media channel for your company.

Businesses frequently make the mistake of believing they must be present on all social media platforms when, in truth, recognising where your target audience is and generating compelling content for that platform can enhance your effectiveness. 

Make your social media channels more effective.

Utilize the features of your platforms to increase their visibility.

Upload your logo, brand photos, make your username memorable, fill up your bio with keyword-rich descriptions, and include a trackable link back to your website.

Post a good mix of promotional and useful information.

To attract new followers and create trust, 80 percent of your content should be valuable, and 20% should be promotional to drive purchases. Create and share “how-to” guides, articles, and infographics to establish your authority in your field.

Post fewer but higher-quality items.

More than flooding your page with anything you can get your hands on, adopting a strategy of updating less frequently will enhance organic reach. Bonus tip: Because your company is unique, don’t be scared to try out different frequencies to determine what works best.

Post the appropriate content.

According to recent studies, videos have a 3 percent organic reach on Facebook, which is notable given that the typical organic reach has decreased to 1 percent or less. Images, status updates, links, and videos should all be included in social media content. Bonus tip: Track your posts with tools like Facebook Insights to determine which types work best.

Engage your audience.

This could be the most important activity for increasing your organic social media reach. You establish a reputation and attract individuals who are truly interested in what you’re doing by responding to comments and connecting with your followers.

Cross-promote your many social media accounts.

Don’t forget to include links to your social media platforms on your website, business cards, email signatures, and so on. You want your presence to be known all across the internet, which will help you increase your organic social media reach.

Finding, connecting, and growing an organic social media audience might feel like shouting into a dark, bottomless hole at times. However, there are a variety of approaches to using organic social media to promote your B2B company. Don’t get disheartened if your first try isn’t a complete slam dunk; success can come from any mix of strategies.

Whether you’re working with influencers or hosting a contest, your main goal should always be to engage your users in a genuine way. More people will see your material if it is relevant, and your social media profile will develop organically as a result.

Meerakle media can assist you if you are unsure where to begin. Contact us to learn more about organic social media strategy.